Reply To: The Future of Social Media Marketing Agencies

[Edward Heavy]

I feel like now there’s way more focus on branding than before. I don’t need to develop my own brand, because I don’t have one, but as a consumer I often wonder why is branding important? I buy a lot of stuff and often think something is good just because of the brand. And in general how well branding works in a company often affects the overall results. So it’s really a big area for marketers, especially nowadays when even a personal brand can play a decisive role.