How does Closing Sales in ICP work? Think of your ICP as your customer’s cheat sheet. If you position yourself correctly by matching your ICP information with your customers up to this point in the process, you will find yourself in a strong position. First, you should have the best leadership possible. So far, you’ve spent your time making sure that the customer you’re talking to is the perfect fit for your product. Just don’t forget that there is usually something to think about after the sale. By comparing the customer you’re selling to with your icp in sales https://www.growbots.com/blog/icp-outbound-sales/ , you can assess what problems to expect in the future. You’ll also know what pain points you can alleviate for that particular customer and, in fact, what to push them on. I recommend this site to you