I recently took on freelance work helping a local car rental company set up their digital advertising, and they wanted to experiment with push notifications, which I’d never handled before. After researching which networks supported push at scale, I ended up trying Kadam because it offered a separate format specifically for in-app and onsite push. The setup was straightforward even for a first-timer, and the performance was actually way better than I expected — the push ads had clear, trackable click-throughs, and bounce rates were lower than from our banner campaigns. We targeted travelers in Eastern Europe by device and ISP, which narrowed the traffic to only those who actually needed our services. It’s still early, but this was the first campaign where my client actually saw bookings coming in directly from push ad traffic, which says a lot about the traffic quality.
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