How to find a stable offer in Google Ads for 2025?

[nelly]

Hey everyone! I’ve been running Google Ads campaigns for a while now, but lately I’ve noticed that some of my offers just stop converting. It feels like I’m missing something about seasonality or maybe GEO selection. I’m especially curious about medical or health-related offers since they seem to perform well for many. Do you think it’s still worth testing new GEOs like Bulgaria or Romania, or is the market already saturated?

[Adrian]

I totally get what you mean. Seasonality really matters, especially for nutra offers. If you’re looking for a real-life example, check out this Cardioser Low Price Case Study . It’s about a Google Ads campaign in Bulgaria that brought over $33,000 in profit just by targeting people 45+ with joint problems. What worked best was combining hot keywords with well-optimized landing pages. Bulgaria turned out to be a low-competition market with strong seasonal demand in spring and summer. So yeah, new GEOs are definitely still worth testing if you use localized creatives and focus on intent-driven users.

[Edward Heavy]

Is there any working alternative to Google Ads? I am starting to lose interest in Google, too many restrictions and rules that are easy to break, and then the whole result gets lost because of blocks and bans.

[Author]

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