Well thats strange to say the least. They just announce Apollo Lake but it does actually make sense. The mobile market is subsidised by Intel. They simply cannot compete with ARM. The sad thing is that you cant run Windows on ARM CPU’s so its bad for Chinese dual boot tablets. Hopefully Intel starts lowering the prices of its M3 CPU’s and makes that the minimum standard. The Atom series aswell as the quad core AMD A4 Micro are just far too weak to run Windows 8-10 smoothly. If the rumour is true then maybe they will focus on Core M, which is good. My suspicion is they wont lower the price.
On the plus side AMD would have a market they can actually dominate.