Pop up ads

[Andrey]

I had heard about popunders before, but I thought they were an outdated format. Everything changed when I started promoting a gambling offer in a non-standard geo and the usual methods were not giving results. I started digging deeper and came across an article that explained what are popunder ads and how they really work. There were also tips on frequency, formats and creatives. I decided to try it — and the traffic started converting! The main thing is not to overdo it with the aggressiveness of the display.

[BossFlint]

Last week, I was testing some new ad formats for a side project, and popunder ads https://en.trafficcardinal.com/post/popunder-ads-in-2025-how-they-work-benefits-best-networks really caught my eye. At first, I wasn’t sure if anyone would notice them, since they open quietly behind the main tab, unlike popups that scream for attention. But after running a small test, I noticed that users were clicking more than I expected. The subtle approach seems to make people less annoyed and more curious. It was surprising to see that a format I had overlooked actually had potential to drive conversions when timed right.

[Author]

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