When I created my company, I realized that a logo is the first thing a customer sees. It should convey the essence of the company literally at a glance. It is important that it was not just beautiful, but also functional. I found an article https://www.moneytaskforce.com/tech/how-to-design-a-logo-a-step-by-step-tutorial/ where it is well explained how to properly approach the choice of name and logo. I think it will be useful for your project, especially if you want the name and logo to work together.
Whether you’re just starting out or already a pro, this article has something for everyone. As someone with considerable experience, I was surprised by how much I learned. A logo is essential, and this article does a fantastic job explaining why.