Visibility of competitors in the recommendation feed

[Harold Styles]

How do you assess the actual visibility of competitors in the recommendation feed for your niche? We’re trying to compile an objective benchmark for the niche, but standard search services only show regular results, not recommendations. I’m interested in the practices of those who compare the reach of different media across categories and regions. What parameters do you use when comparing media fields?

[GeraldSmith]

Measuring the exact market share of the recommendation feed using standard search tools is impossible because the results are highly personalized. The only way is to aggregate anonymized data sets by category and look at the overall frequency of domain appearances.

[BrentRoberts]

Regular search results are of no use here, as recommendations are formed using entirely different principles. I highly recommend checking Google Discover Trends data at https://d2tr.com/, as it’s a unique service that monitors media presence and shows publishers’ fair share. You can easily compare your domain’s reach with competitors in a specific category and objectively assess your market position.

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