Also I wanna add that my cousin went through something similar when trying to get noticed for college sports. They set up a separate account just for sports—kept it focused on stats, highlights, and tournament schedules.

If used as a tool for recruitment, I think it is perfectly ok, as long as you guide it with her/him. I share similar feelings about my kids and social media, but as a recruitment tool I envision we are a team and working together to post things.